Blue Origin’s New CEO Brings Urgency and Decisiveness to Jeff Bezos’ Space Venture

Dave Limp, the former Amazon executive now at the helm of Blue Origin, is determined to turn Jeff Bezos’ space venture into a true business. After years of development and billions of dollars invested, Blue Origin is on the verge of launching its long-awaited New Glenn rocket, and Limp is determined to make it a success.

Limp joined Blue Origin last year after posing a pointed question to Bezos during his interview: “Is Blue Origin a hobby or a business?” Limp made it clear that he wasn’t interested in leading the company if it wasn’t intended to be a serious, commercially viable venture. Bezos’ response assured Limp that Blue Origin was indeed a business, and Limp is now leading the company with an eye towards achieving its goals.

Limp has brought a sense of urgency and decisiveness to Blue Origin, addressing its past shortcomings in delivering on promises. He’s emphasized the need to move from a prototype phase to a high-volume manufacturing model, bringing in key leadership and talent from industries like SpaceX and Amazon to achieve this goal.

Limp’s two main priorities for his first year are launching New Glenn and boosting the company’s engine production. He’s confident that New Glenn will launch before the end of the year, and the company is aiming for a rapid cadence of launches in the future. He’s also committed to scaling up the production of the company’s BE-4 engine, which powers both New Glenn and ULA’s Vulcan rocket.

As Limp works to transform Blue Origin from a research and development company to a full-fledged space industry player, he’s also focused on instilling a customer-centric culture, drawing inspiration from his experience at Amazon. He’s confident that Blue Origin, with its dedicated workforce and passionate commitment to space exploration, is poised for success.

Key Takeaways:

• Dave Limp, the new CEO of Blue Origin, is bringing a renewed sense of urgency and business focus to the company.
• Limp is committed to launching the New Glenn rocket and scaling the production of the company’s BE-4 engine.
• He’s also focusing on establishing a customer-centric culture within Blue Origin, drawing upon his experience at Amazon.

The appointment of Dave Limp as CEO represents a significant turning point for Blue Origin. He’s leading the company with a clear vision for commercial success, and the coming months will be critical in determining if Blue Origin can finally achieve its full potential in the burgeoning space industry.